Bluffs Country to change formats on June 1, 2026


May 20, 2026

 

Walnut Media announced today a strategic format evolution for 106.5 FM and 1420 AM. Beginning June 1, 2026, the station currently known as Bluffs Country will officially join the Boomer Radio Network, rebranding as Boomer in the Bluffs.

 

The transition comes after three years of navigating a highly competitive country music landscape. By joining the Boomer Radio Network, the station aims to provide a more distinct and underserved musical alternative to the Council Bluffs and greater Omaha metropolitan area, moving away from a field crowded by multiple large-signal country broadcasters.

 

While the music is changing, the station’s core commitment to the community remains steadfast. Listeners can expect the same local dedication they have relied on for years, including:

• Local News: Comprehensive coverage of the stories affecting the Council Bluffs area at 6am, 7am, 8am, 4pm, 5pm and 6pm• "Belonging in the Bluffs, brought to you by the Iowa West Foundation”: Continued dedication to local community programming and civic engagement.

• Iowa Hawkeyes: Remaining the local home for Hawkeye sports fans.

 

"We have spent three years competing head-to-head with two large-signal country stations in the market," said Julie Hansen, Vice President of Operations. "By pivoting to the Boomer format, we are leaning into a proven network that resonates with our audience while maintaining the local news and sports pillars that make this station a community staple."

 

The format flip will occur at 12:01am on June 1st. Listeners can tune in to 106.5 FM or 1420 AM to

experience the new sound of Boomer in the Bluffs.

#

 

About Walnut Media: Walnut Media is a locally owned multimedia company serving Nebraska and western Iowa through radio broadcasting, digital marketing, podcast production, and content creation. Walnut Media operates multiple radio brands across the region and remains committed to delivering strong local programming, community engagement, and innovative media solutions.

 

 julie.hansen@walnutmediausa.co

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