AM 590 WOW
Sports Radio & Home of Husker Athletics
Sports. Talk. Huskers. A legendary Omaha radio signal is back.
AM 590 WOW brings national sports coverage, local sports talk and Husker Athletics to listeners across Omaha, eastern Nebraska and western Iowa. Featuring ESPN programming, local voices and live Nebraska athletics, AM 590 WOW gives sports fans a place to stay connected to the teams, stories and conversations they care about.
Format
Sports & Talk
Broadcast
590 AM
Primary Market
Omaha Metro, Eastern & Western Iowa
Programming
ESPN, Local Sports Talk & Husker Athletics
Omaha Sports Radio Is Back on 590
The original WOW call letters were assigned in 1926, making the brand part of nearly a century of local radio history. AM 590 WOW combines national sports programming with local conversations and live coverage of Nebraska athletics. Listeners can hear nationally recognized ESPN programming throughout the day, local sports talk with Handley & Hansen, Husker Radio Network programming and coverage of the biggest stories affecting sports fans across Nebraska and the region. Whether it's Husker football, college athletics or the day's biggest national sports stories, AM 590 WOW keeps local fans connected.
Husker Athletics
Husker Football
Men's Basketball
Women's Basketball
Volleyball
Baseball
Sports Nightly
Put Your Brand in the Middle of the Action
Businesses can use AM 590 WOW to build awareness around sports programming, daily talk shows and year-round coverage of the teams and topics listeners care about.
1M+
Sports Talk Listeners in the Omaha Metro
#3
in HHI Among AM/FM Formats
25-54
Year Old Target Demographic
57%
of Sport Listening Happens in the Car
Unsportsmanlike 5-9AM
The Golic's 9-11AM
Rich Eisen 11AM-2PM
Handley & Hansen 2-6PM
Sports Nightly 6-8PM
McGraw Milhaven 8-11PM
Show Lineup
Advertise on AM 590 WOW
Sports create passionate audiences, and AM 590 WOW gives businesses an opportunity to connect with sports fans across Omaha and the surrounding region.
Walnut Media works with local and regional businesses to build radio campaigns around their goals, audiences and markets.
Radio Commercials
Reach listeners throughout the day with professionally produced radio advertising.
Husker Related Opportunities
Explore available advertising and sponsorship opportunities surrounding Nebraska sports programming and game-day coverage.
Sports Sponsorships
Connect your brand with sports-focused programming and opportunities surrounding the conversations fans are already following.
Frequently Asked Questions
What is AM 590 WOW?
AM 590 WOW is an Omaha sports and talk radio station featuring ESPN programming, local sports talk and coverage of Nebraska Athletics.
What frequency is AM 590 WOW?
AM 590 WOW broadcasts on 590 AM.
Does AM 590 WOW broadcast Husker games?
Yes. AM 590 WOW carries Husker Football, Men's and Women's Basketball, Volleyball and Baseball, along with Sports Nightly.
Is AM 590 WOW an ESPN station?
Yes. AM 590 WOW features ESPN Radio programming along with local sports programming and Husker Athletics.
Who hosts the local afternoon show on AM 590 WOW?
Nick Handley and Grant Hansen host Handley & Hansen, airing weekdays from 2–6 PM.
What happened to the original WOW radio station?
The WOW call letters have a long history in Omaha broadcasting dating back to 1926. Walnut Media restored the historic WOW call letters to AM 590 in 2026.
Can my business advertise on AM 590 WOW?
Yes. Walnut Media offers radio advertising and a variety of sponsorship opportunities through AM 590 WOW. Available options depend on the campaign, programming and time of year.
Reach Omaha Sports Fans With AM 590 WOW
Put your business alongside the games, teams and sports conversations local fans care about. Whether you're looking to build brand awareness, promote an upcoming event or connect with sports fans across Omaha and the surrounding region, Walnut Media can help create an advertising strategy around your goals.